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BUS-210 · Lesson 7 of 12 · 35 min

Business torts and product liability

Some torts are aimed at business interests rather than bodies or property: lies that destroy a company's reputation, imitations that confuse customers, interference with contracts and the misuse of confidential information. Other torts arise from the products a business makes and sells. This lesson covers the torts that protect reputation, relationships and goodwill, and the law of product liability, which is one of the largest sources of business litigation. Intellectual property statutes, which protect many of the same interests, are introduced in lesson 12, and consumer protection and privacy legislation in lesson 11.

Deceit

Deceit, also called fraud or fraudulent misrepresentation, is a false statement of fact made knowingly, without belief in its truth or recklessly, intending the other party to rely on it, which causes loss when that party does rely. It overlaps with contract law (lesson 4): a party induced to contract by fraud can rescind the contract and claim damages in tort. Deceit also arises outside contracts, for example when a seller of a business inflates its revenues to a prospective buyer. Because it involves dishonesty, courts can award punitive damages, and individuals who personally made the fraudulent statements are liable even if they acted for a corporation.

Defamation and injurious falsehood

Defamation protects reputation. A statement is defamatory if it would tend to lower a person's reputation in the eyes of a reasonable person. The plaintiff must show that the words referred to it and were published, meaning communicated to at least one person other than the plaintiff. Defamation in permanent form, such as print, online posts and broadcasts, is traditionally called libel; spoken defamation is slander. Corporations can sue for defamation that harms their business reputation. Every person who repeats a defamatory statement is a publisher and can be liable, which matters for businesses that share or repost content.

In Canada, once the plaintiff proves the three elements, falsity and damage are presumed, and the burden shifts to the defendant to prove a defence. Justification (truth) is a complete defence. Fair comment protects opinions on matters of public interest that are based on true facts and could honestly be held by someone, even if exaggerated, unless the defendant was motivated by malice (WIC Radio Ltd. v. Simpson, 2008 SCC 40). Qualified privilege protects statements made in a situation where the speaker has a duty or interest in communicating and the recipient has a corresponding interest, such as a reference given to a prospective employer, unless the speaker acted with malice. Responsible communication on matters of public interest protects journalists and others who diligently try to verify a story (Grant v. Torstar Corp., 2009 SCC 61). Ontario and British Columbia have anti-SLAPP laws that let defendants seek early dismissal of claims that target expression on matters of public interest; in 1704604 Ontario Ltd. v. Pointes Protection Association, 2020 SCC 22, the Supreme Court explained that a claim survives only if it has substantial merit, the defendant has no valid defence and the harm to the plaintiff outweighs the public interest in protecting the expression.

Injurious falsehood, also called trade libel or product disparagement, protects economic interests rather than reputation. It covers false statements about a business's products, services or title to property, made maliciously or with knowledge of falsity, that cause economic loss. A competitor that falsely claims a rival's product contains harmful chemicals commits injurious falsehood and may also breach false advertising laws (lesson 11). Unlike defamation, the plaintiff must prove falsity, malice and actual economic loss.

Worked problem

Responding to a negative online review

A customer posts a one-star review of Bayview Auto Repair in Victoria: "They charged me $1,800 for brake work that wasn't needed. These people are crooks." Bayview's owner wants to sue the customer and also to post a reply saying the customer "is a liar who never paid his last bill". The customer did pay, and an independent mechanic later confirmed the brakes needed work. Advise Bayview.

Show solution
  1. The review refers to Bayview, was published and, by alleging unnecessary work and calling the owners crooks, would lower the business's reputation. Falsity and damage are presumed.
  2. The customer might argue fair comment, but calling the owners crooks implies dishonesty, and the factual basis (unnecessary work) appears untrue given the independent mechanic's finding, which weakens the defence.
  3. However, British Columbia's Protection of Public Participation Act lets the customer apply early to dismiss the claim if it arises from expression on a matter of public interest; consumer reviews often qualify, so Bayview would have to show substantial merit and serious harm that outweighs the public interest. Losing such a motion usually means paying the defendant's full costs.
  4. Bayview's proposed reply would itself be defamatory: it is false that the customer did not pay, and calling him a liar is an attack on his reputation.

Answer: Bayview should not post the reply. A calm, factual response ("An independent inspection confirmed the brake work was needed; we invite you to contact us") protects its reputation without legal risk. A lawsuit is a last resort, after a demand for correction, because anti-SLAPP laws and publicity can make it backfire.

Interference with contracts and economic relations

A person who knowingly and intentionally induces another to break a contract with a third party commits the tort of inducing breach of contract. The plaintiff must show a valid contract, the defendant's knowledge of it, intention to procure its breach, an actual breach and resulting damage. A common business example is hiring a competitor's employee knowing that doing so will cause the employee to breach a valid restrictive covenant or a fixed-term contract. The broader tort of causing loss by unlawful means applies when the defendant commits an act against a third party that would be actionable by that third party, or would be if it suffered loss, intending to harm the plaintiff (A.I. Enterprises Ltd. v. Bram Enterprises Ltd., 2014 SCC 12). Ordinary hard competition, such as offering better prices or hiring employees whose contracts allow them to leave, is not a tort.

Passing off and unfair competition

Passing off protects the goodwill attached to a business's name, get-up or other indicia from misrepresentation by a competitor. Under the test in Ciba-Geigy Canada Ltd. v. Apotex Inc. (1992), the plaintiff must prove the existence of goodwill, deception of the public due to a misrepresentation by the defendant, and actual or potential damage. Section 7 of the federal Trademarks Act creates a statutory version of the tort, including directing public attention to one's goods in a way likely to cause confusion with another's. Registering a trademark makes protection much easier, because the owner need not prove goodwill in each case (lesson 12), but passing off protects unregistered names and trade dress too.

Worked problem

Is the new café passing off?

For twelve years, Blue Kettle Tea House has operated three popular tea rooms in a mid-sized city, with a distinctive blue kettle logo and blue-and-cream décor. A new café opens two blocks from one of them under the name "Blue Kettle Café", with a similar logo. Several customers post online asking whether it is a new Blue Kettle location. Blue Kettle never registered its name or logo. Does it have a claim?

Show solution
  1. Goodwill: twelve years of trading, three locations and customer recognition establish goodwill in the name and logo in that city.
  2. Misrepresentation: using an almost identical name and similar logo in the same market is likely to lead the public to think the café is connected with Blue Kettle; online questions are evidence of actual confusion.
  3. Damage: lost sales and loss of control over reputation are likely, especially if the new café's quality is lower.
  4. Blue Kettle probably has a claim for passing off and under section 7 of the Trademarks Act, and could seek an interlocutory injunction to stop use of the name.

Answer: Blue Kettle probably wins, but proving goodwill without registration costs time and money. Registering key marks early is a cheap form of insurance.

Confidential information and trade secrets

Confidential business information, such as customer lists, formulas, pricing and plans, is protected by the equitable action for breach of confidence. The plaintiff must show the information had the necessary quality of confidence, was communicated in circumstances importing an obligation of confidence and was misused to the plaintiff's detriment. In LAC Minerals Ltd. v. International Corona Resources Ltd. (1989), a mining company that learned of a valuable property during confidential partnership talks and then bought it itself was ordered to transfer the property to the company that had shared the information. Since 2020, following amendments made to implement the Canada–United States–Mexico Agreement, the Criminal Code has also made obtaining or communicating trade secrets by deceit or other fraudulent means an offence. Practical protection depends on confidentiality agreements, access controls and marking documents confidential.

Product liability

Product liability covers injuries and losses caused by defective products. Claims may be brought in contract, against the seller under sale of goods warranties (lesson 5), and in tort, against anyone in the chain of distribution: the manufacturer, component suppliers, distributors and retailers. Product defects fall into three categories. A manufacturing defect is a flaw in a particular unit that departs from the intended design, such as a contaminated batch of food. A design defect affects every unit because the design itself is unreasonably dangerous. A warning or instruction defect exists when a product lacks adequate warnings about risks or instructions for safe use.

Canadian product liability law in the common law provinces is based on negligence, not strict liability. A manufacturer owes a duty of care to consumers (Donoghue v. Stevenson) to design, manufacture and test products carefully and to warn of dangers it knows or ought to know about. Courts may infer negligence from the existence of a manufacturing defect, and in design cases they weigh the product's risks against its utility and the feasibility of safer alternatives. The duty to warn is continuing: a manufacturer that learns of a danger after sale must warn users. In Hollis v. Dow Corning Corp. (1995), the Supreme Court held a breast implant manufacturer liable for failing to warn adequately of rupture risks, explaining that warnings must be clear, complete and current, and that where a learned intermediary such as a physician stands between manufacturer and consumer, the manufacturer must warn the intermediary fully. Retailers, though rarely negligent, are liable to their own buyers without proof of fault for breach of the statutory implied conditions. In Quebec, the Civil Code makes manufacturers and distributors liable for safety defects without proof of fault, subject to limited defences.

A chain of boxes from component supplier to manufacturer to distributor to retailer to consumer. Arrows show that the consumer can sue the retailer in contract under sale of goods conditions without proving fault, and can sue the manufacturer and component supplier in negligence. A note lists the three types of defect: manufacturing, design and warning.
Who can be sued for a defective product in the common law provinces, and on what basis.

Defences include the plaintiff's contributory negligence, misuse of the product in an unforeseeable way, voluntary assumption of a known risk and expiry of the limitation period. Compliance with regulatory standards is evidence of care but not a complete defence.

Worked problem

Is the design defective?

Summit Gear sells a folding ladder rated for 120 kg. Its hinge lock can appear engaged when it is only partly locked; if a user climbs before it fully clicks, the ladder can collapse. Over three years, 14 users were injured out of about 400,000 ladders sold. An engineer shows that a redesigned lock with a red-green indicator would cost $1.50 more per ladder and would almost eliminate the risk. A user who was seriously injured sues. Analyze the claim.

Show solution
  1. The claim alleges a design defect, because the problem affects every ladder, and possibly a warning defect.
  2. Negligence: Summit owed users a duty of care in design. A reasonable manufacturer weighs risk against utility and cost. Serious injuries from collapse are foreseeable, and a $1.50 alternative ($600,000 across 400,000 ladders) would almost eliminate them.
  3. After the first injury reports, Summit also had a continuing duty to warn existing users and to consider a recall.
  4. The user must prove the defect caused the injury, for example by showing the ladder collapsed at the hinge. Summit might argue contributory negligence if the user ignored clear instructions to check that the lock clicked, which would reduce but probably not eliminate damages.

Answer: Summit faces likely liability and should redesign the lock, warn existing users and work with regulators on a recall. A design review that applied the same risk-utility reasoning before launch would have been far cheaper.

Product safety regulation and recalls

The Canada Consumer Product Safety Act prohibits manufacturing, importing, advertising or selling consumer products that are a danger to human health or safety. It requires manufacturers, importers and sellers to report incidents that resulted or may reasonably have been expected to result in death or serious adverse health effects to Health Canada within two days of becoming aware of them, and to provide a written report within ten days if the manufacturer or importer is reporting. Health Canada can order recalls and other corrective measures, and businesses must keep records that allow products to be traced one step up and down the supply chain. Food, drugs, vehicles and other products have their own regimes, such as the Food and Drugs Act and the Motor Vehicle Safety Act.

Worked problem

Making a recall decision

Summit Gear (the previous example) estimates that if it does nothing, injuries will continue at about 5 a year for the 5-year expected life of ladders already sold, with an average liability cost of $250,000 per injury plus reputational losses it cannot easily quantify. A voluntary recall offering a free replacement lock would cost about $1.8 million, and roughly 60 % of owners are expected to respond. What does a simple expected-cost comparison show, and what else matters?

Show solution
  1. Expected injury cost without recall = 5 injuries × 5 years × $250,000 = $6.25 million.
  2. With a recall reaching 60 % of owners, injuries fall to about 40 % of the baseline: 0.40 × $6.25 million = $2.5 million.
  3. Expected cost with recall = $1.8 million + $2.5 million = $4.3 million, about $1.95 million less than doing nothing, before counting reputation.
  4. Legally, Summit must already have reported the injuries to Health Canada, and Health Canada could order a recall; knowingly continuing to sell a dangerous product is an offence.
  5. Ethically, deliberately accepting preventable injuries because a recall is costly is indefensible, and juries punish companies that are shown to have made that calculation.

Answer: The recall is cheaper even on narrow financial terms, and it is legally and ethically required. Cost-benefit analysis should be used to design the most effective recall, not to decide whether to protect customers from serious injury.

Common mistakes

  • MistakeResponding to criticism with accusations about the critic.

    InsteadRespond calmly and factually; your reply can be defamatory too.

  • MistakeHiring a competitor's employee without checking their contractual obligations.

    InsteadReview restrictive covenants and confidentiality duties first and tell the new hire not to bring confidential material.

  • MistakeChoosing a business name close to a well-known local brand.

    InsteadSearch names and marks before launching and register your own key marks.

  • MistakeTreating product complaints as customer service issues only.

    InsteadTrack incidents for safety patterns and report to Health Canada within two days when required.

  • MistakeRelying on warnings to fix a dangerous design that could be made safer cheaply.

    InsteadSafe design comes first; warnings supplement it but do not replace a reasonable alternative design.

Summary and key terms

  • Deceit requires a knowingly or recklessly false statement that induces reliance and loss.
  • Defamation presumes falsity and damage; defences include justification, fair comment, qualified privilege and responsible communication; anti-SLAPP laws protect public-interest expression in Ontario and BC.
  • Injurious falsehood protects against malicious false statements about products or business.
  • Inducing breach of contract and causing loss by unlawful means protect contractual and economic relations.
  • Passing off protects goodwill against confusing misrepresentations (Ciba-Geigy).
  • Breach of confidence protects confidential information.
  • Product liability in the common law provinces rests on negligence plus strict contractual liability of sellers; Quebec imposes no-fault liability for safety defects.
  • The Canada Consumer Product Safety Act requires incident reporting within two days and allows recall orders.
Deceit
A knowingly or recklessly false statement intended to be relied on that causes loss.
Defamation
A published statement that would lower a person's reputation in the eyes of a reasonable person.
Injurious falsehood
A malicious false statement about a business or its products that causes economic loss.
Anti-SLAPP law
A law allowing early dismissal of lawsuits that target expression on matters of public interest.
Design defect
A defect affecting every unit because the design is unreasonably dangerous.
Duty to warn
The obligation to warn users of risks the manufacturer knows or ought to know about.
Recall
Corrective action to remove a dangerous product from use or repair it.
Passing off
Misrepresenting goods or services as connected with another's, damaging its goodwill.
Breach of confidence
Misusing information received in confidence.

Practice problems

Work each problem on paper first, then reveal the answer to check.

  1. What must a plaintiff prove to establish defamation?

    Show answer

    The words were defamatory, referred to the plaintiff and were published to a third party.

  2. Who bears the burden of proving truth in a Canadian defamation case?

    Show answer

    The defendant, through the defence of justification.

  3. How does injurious falsehood differ from defamation?

    Show answer

    It protects economic interests and requires proof of falsity, malice and actual loss.

  4. Is hiring a competitor's employee who is free to leave a tort?

    Show answer

    No; ordinary competition is lawful unless the hire induces a breach of contract or uses wrongful means.

  5. State the three elements of passing off from Ciba-Geigy.

    Show answer

    Goodwill, misrepresentation causing deception and damage.

  6. Name the three types of product defect.

    Show answer

    Manufacturing, design and warning (or instruction) defects.

  7. Is Canadian product liability law in the common law provinces based on strict liability?

    Show answer

    No; it is based on negligence, though sellers are strictly liable under sale of goods conditions.

  8. Within how many days must a serious product incident be reported to Health Canada?

    Show answer

    Two days.

  9. Why are warnings not a complete answer to a dangerous design?

    Show answer

    Courts expect reasonable safer designs where feasible; warnings supplement rather than replace them.

  10. Portfolio task: draft a policy for responding to negative online reviews that avoids defamation risk.

    Show answer

    Answers vary; a good answer requires factual, polite replies, escalation to management and legal review before any threat of litigation.

Lesson quiz · 5 questions

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