Strategic Management
How firms compete and grow, integrating the business core: strategy as choices and Rumelt's kernel, industry definition, the five forces and concentration, competitive dynamics, game theory, commitment and the industry life cycle, resources, capabilities, the value chain and VRIO, economic value created, cost leadership, differentiation and the experience curve, disruption, network effects, platforms and AI, vertical integration, diversification and parenting advantage, acquisitions, alliances and review under the 2023 Merger Guidelines and by CFIUS, global strategy, CAGE and USMCA's annual reviews, execution through structure, culture and change, scorecards, OKRs and economic profit, ending in a capstone strategic analysis.
BUS-450 Year 4 3 credits 12 lessons · 5 h 10 min
Offered by HSM University · Business Foundations
This is the American version of this course. See the Canadian version.
What you'll learn
- Define strategy as an integrated set of choices, distinguish it from goals, budgets and operational effectiveness, and test strategy statements with Rumelt's kernel of diagnosis, guiding policy and coherent actions.
- Define an industry, analyze its structure with the five forces, measure concentration with CR4 and the Herfindahl–Hirschman index, and explain how complements and government shape industry profitability.
- Analyze competitive interaction with game theory, solve sequential games by backward induction, assess credible threats, commitment and first-mover advantages, and recommend strategies across the industry life cycle.
- Assess resources and capabilities with value chain analysis and the VRIO framework, explain what makes advantages hard to imitate, and evaluate dynamic capabilities and core rigidities.
- Calculate economic value created and its division between customers and the firm, apply the experience curve, and evaluate cost leadership, differentiation, focus and integrated strategies and the activity systems that sustain them.
- Evaluate innovation strategy using S-curves, disruptive innovation, network effects, platform economics and the profiting-from-innovation framework, and assess the strategic implications of artificial intelligence.
- Apply transaction cost economics to make-or-buy and vertical integration decisions, evaluate diversification with Porter's three tests, and judge corporate portfolios by parenting advantage.
- Evaluate acquisitions by comparing synergies with premiums and integration costs, choose integration approaches and alliance structures, and anticipate review under the 2023 Merger Guidelines, Hart–Scott–Rodino and CFIUS.
- Analyze international expansion with the CAGE framework and the integration–responsiveness grid, choose entry modes, and assess the strategic effects of USMCA's annual reviews and tariffs on American firms.
- Align structure, processes, rewards, people and culture with strategy using the star and 7-S models, allocate resources strategically, and plan for leading strategic change.
- Measure value creation with ROIC and economic profit, build balanced scorecards, strategy maps and OKRs, design indicators that resist gaming, and apply premise, implementation and interactive controls.
- Conduct a complete strategic analysis, evaluate options under uncertainty with scenarios and simulation, and present a recommendation with an implementation plan, scorecard and risk responses.
Course content
12 lessons · 5 h 10 min total · final exam
- 1 What strategy is 27 min · quiz
- 2 External analysis: industry structure and the five forces 27 min · quiz
- 3 Competitive dynamics, game theory and industry evolution 26 min · quiz
- 4 Internal analysis: resources, capabilities and VRIO 26 min · quiz
- 5 Competitive advantage and business-level strategy 26 min · quiz
- 6 Innovation, technology and platform strategy 26 min · quiz
- 7 Corporate strategy: scope, diversification and vertical integration 25 min · quiz
- 8 Mergers, acquisitions and alliances 25 min · quiz
- 9 Global strategy 25 min · quiz
- 10 Strategy execution: structure, culture, control and change 26 min · quiz
- 11 Performance measurement and strategic control 25 min · quiz
- 12 Capstone: a strategic analysis and plan 26 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
How firms compete and grow, integrating the business core: strategy as choices and Rumelt's kernel, industry definition, the five forces and concentration, competitive dynamics, game theory, commitment and the industry life cycle, resources, capabilities, the value chain and VRIO, economic value created, cost leadership, differentiation and the experience curve, disruption, network effects, platforms and AI, vertical integration, diversification and parenting advantage, acquisitions, alliances and review under the 2023 Merger Guidelines and by CFIUS, global strategy, CAGE and USMCA's annual reviews, execution through structure, culture and change, scorecards, OKRs and economic profit, ending in a capstone strategic analysis.
Part of the Business stream, typically taken in year 4.