Fashion and Editorial Photography
Planning, shooting and delivering fashion stories and campaigns: concepts, teams, casting and model welfare, production, studio and location light, direction, tethered workflow, editing, rights and pricing.
PHOT-302 Year 3 3 credits 12 lessons · 4 h 58 min
Offered by HSM University · Photography
This is the Canadian version of this course. See the American version.
What you'll learn
- Describe the fashion and editorial industry, its history, clients, economics and career paths
- Distinguish editorial, campaign, lookbook, e-commerce and beauty work and plan for each genre
- Develop original concepts, research and mood boards and write treatments without copying
- Assemble and collaborate with a creative team of stylists, hair and makeup artists, models and crew
- Cast models inclusively, work with agencies and protect model welfare, consent and minors
- Prepare estimates, budgets, shot lists, schedules, call sheets, permits and insurance for a shoot
- Design studio sets and lighting that show garments, fabrics and movement for fashion stories
- Plan and shoot location fashion with natural light, flash balance, respect and safety
- Direct movement, attitude and poses that reveal garments and accessories ethically
- Run a tethered capture station with colour management, file naming, backups and on-set approval
- Edit, sequence and deliver a fashion story and brief ethical retouching
- Apply copyright, licensing, pricing, contracts, taxes and pitching to build a fashion photography business
Course content
12 lessons · 4 h 58 min total · final exam
- 1 The fashion and editorial industry 25 min · quiz
- 2 Genres: editorial, campaign, lookbook, e-commerce and beauty 25 min · quiz
- 3 Concepts, research and mood boards 25 min · quiz
- 4 The creative team 23 min · quiz
- 5 Casting, models and model welfare 25 min · quiz
- 6 Pre-production: budgets, call sheets and logistics 25 min · quiz
- 7 Studio fashion: sets, light and styling on set 25 min · quiz
- 8 Location fashion photography 25 min · quiz
- 9 Fashion movement, attitude and showing the garment 25 min · quiz
- 10 Digital capture, tethering and on-set workflow 25 min · quiz
- 11 Editing and sequencing a fashion story 25 min · quiz
- 12 Rights, pricing, pitching and the fashion capstone 25 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Planning, shooting and delivering fashion stories and campaigns: concepts, teams, casting and model welfare, production, studio and location light, direction, tethered workflow, editing, rights and pricing.
Part of the Film & Photography stream, typically taken in year 3.