Long-Form Video and YouTube
Planning, making and growing long-form video: the long-form landscape, concepts and research, packaging first, structure and outlining, retention by design, filming setups, B-roll and visual storytelling, editing, titles and thumbnails, the publishing toolkit, channel strategy, and monetization, sponsorships and workflow.
CRE-211 Year 2 3 credits 12 lessons · 5 h
Offered by HSM University · Content Creation
This is the American version of this course. See the Canadian version.
What you'll learn
- Describe the long-form video landscape, viewing contexts, formats, economics and production roles
- Develop strong video concepts using audience demand research, competitor and outlier analysis, subject research and rights planning
- Design packaging before production that makes a clear, honest and compelling promise
- Choose and outline long-form structures with purposeful segments, runtime estimates and production lists
- Design openings, re-hooks, pacing and endings that hold attention while respecting viewers
- Build reliable filming setups for talking heads, multi-camera interviews, podcasts, desks and locations
- Plan and capture B-roll, demonstrations, graphics and archival material for visual storytelling
- Edit long-form videos through assembly, rough cut, fine cut and finishing with professional sound and color
- Create titles and thumbnails that are legible, compelling, tested and honest
- Publish videos with effective descriptions, chapters, captions, playlists, end screens and correct settings
- Develop a channel strategy covering positioning, pillars, cadence, series, collaborations and audience growth
- Monetize long-form content with diversified revenue, professional sponsorships and legal disclosure, and complete a capstone
Course content
12 lessons · 5 h total · final exam
- 1 The long-form landscape 25 min · quiz
- 2 Video concepts and research 25 min · quiz
- 3 Packaging first: designing the click before the video 25 min · quiz
- 4 Structure and outlining for long-form 25 min · quiz
- 5 Retention by design: openings, pacing and payoffs 25 min · quiz
- 6 Filming setups for long-form 25 min · quiz
- 7 B-roll and visual storytelling 25 min · quiz
- 8 Editing long-form video 25 min · quiz
- 9 Titles and thumbnails 25 min · quiz
- 10 Publishing: descriptions, chapters, playlists and end screens 25 min · quiz
- 11 Channel strategy and growth 25 min · quiz
- 12 Monetization, sponsorships, workflow and capstone 25 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Planning, making and growing long-form video: the long-form landscape, concepts and research, packaging first, structure and outlining, retention by design, filming setups, B-roll and visual storytelling, editing, titles and thumbnails, the publishing toolkit, channel strategy, and monetization, sponsorships and workflow.
Part of the Film & Photography stream, typically taken in year 2.