Writing for Social Media
Write hooks, captions, scripts, threads, newsletters and stories that people read, watch and share, with plain language editing, search-friendly titles, accessible formatting and honest disclosure.
CRE-120 Year 1 3 credits 12 lessons · 5 h 7 min
Offered by HSM University · Content Creation
This is the Canadian version of this course. See the American version.
What you'll learn
- Explain how people scan and read on mobile feeds and apply readability principles to social writing
- Write and test hooks, headlines and titles that earn attention honestly without clickbait
- Write captions with a clear structure, effective calls to action and appropriate hashtags
- Script short-form videos timed to speaking rate, using two-column scripts and on-screen text
- Outline and script long-form videos and podcasts with strong intros, open loops and transitions
- Write text posts, threads and carousels that hold attention from first line to last
- Plan and write newsletters and emails that comply with anti-spam law and measure their performance
- Use story structure, conflict and vivid detail to make educational and promotional content memorable
- Develop and document a consistent voice, apply plain language and edit in structured passes
- Write titles, descriptions, captions and chapters that match search intent without manipulation
- Write accessible and inclusive content with alt text, captions, readable formatting and respectful language
- Run a repeatable writing workflow, use AI tools responsibly, disclose sponsorships and assemble a writing portfolio
Course content
12 lessons · 5 h 7 min total · final exam
- 1 How people read on social media 26 min · quiz
- 2 Hooks and headlines that earn attention 28 min · quiz
- 3 Captions and calls to action 25 min · quiz
- 4 Scripting short-form video 25 min · quiz
- 5 Scripting long-form video and podcasts 25 min · quiz
- 6 Text posts, threads and carousels 25 min · quiz
- 7 Writing newsletters and email 25 min · quiz
- 8 Storytelling in social writing 25 min · quiz
- 9 Voice, style and editing 27 min · quiz
- 10 Writing for search and discovery 25 min · quiz
- 11 Accessible and inclusive writing 25 min · quiz
- 12 Writing workflow, AI tools, ethics and capstone 26 min · quiz
- E Final exam 20 questions
Requirements
Recommended background. You can start any course at any time.
Description
Write hooks, captions, scripts, threads, newsletters and stories that people read, watch and share, with plain language editing, search-friendly titles, accessible formatting and honest disclosure.
Part of the Film & Photography stream, typically taken in year 1.