Marketing Management
Creating customer value: market research, segmentation, branding and go-to-market strategy.
MBA-512 3 credits 5 lessons planned
Offered by HSM University · MBA Core
Course content
- 1Customer insightComing
- 2Segmentation and targetingComing
- 3BrandingComing
- 4Pricing strategyComing
- 5Go-to-market planningComing
Description
Creating customer value: market research, segmentation, branding and go-to-market strategy.