Hospitality Marketing and Distribution

Course content

1. 1Marketing in hospitalityComing
2. 2Understanding the hospitality customerComing
3. 3Segmentation and positioningComing
4. 4Hospitality brandsComing
5. 5Digital marketing and searchComing
6. 6Social media and contentComing
7. 7Online travel agencies and metasearchComing
8. 8Direct booking strategiesComing
9. 9Group and corporate salesComing
10. 10Public relations and reputationComing
11. 11Measuring marketing resultsComing
12. 12Case study: a marketing plan for an independent hotelComing

Requirements

• BUS-220 Principles of Marketing
• HOSP-101 Introduction to Hospitality and Tourism

Recommended background. You can start any course at any time.

Description

Bringing guests in the door: hospitality marketing strategy, branding, digital marketing, online travel agencies, sales teams and loyalty.

Part of the Business stream, typically taken in year 3.