Revenue Management and Pricing

Course content

1. 1What revenue management isComing
2. 2Hotel revenue metrics: occupancy, ADR and RevPARComing
3. 3Demand forecastingComing
4. 4Market segmentationComing
5. 5Pricing strategyComing
6. 6Rate fences and length of stayComing
7. 7OverbookingComing
8. 8Group and contract businessComing
9. 9Distribution channels and their costsComing
10. 10Revenue management systemsComing
11. 11Total revenue managementComing
12. 12Case study: pricing a city-wide convention weekComing

Requirements

• HOSP-201 Front Office and Rooms Division Operations
• STAT-141 Introductory Statistics

Recommended background. You can start any course at any time.

Description

Selling the right room to the right guest at the right price: demand forecasting, pricing, overbooking, distribution channels and revenue metrics.

Part of the Business stream, typically taken in year 3.