Strategic Communication and Campaigns
Planning, running and evaluating a communication campaign.
COMM-311 Year 3 3 credits 12 lessons planned ▶ Video lessons coming soon
Offered by HSM University · Communication Studies
Course content
- 1Strategic communicationComing
- 2Situation analysisComing
- 3Goals and objectivesComing
- 4Audience segmentationComing
- 5Key messagesComing
- 6Choosing channelsComing
- 7Content planningComing
- 8Paid, earned, shared and owned mediaComing
- 9Budgets and timelinesComing
- 10Testing messagesComing
- 11EvaluationComing
- 12Pitching a campaignComing
Requirements
Recommended background. You can start any course at any time.
Description
Planning, running and evaluating a communication campaign.
Part of the Arts & Social Sciences stream, typically taken in year 3.