Principles of Marketing
Understanding customers and building marketing plans: segmentation, positioning and the marketing mix.
BUS-220 Year 2 3 credits 5 lessons planned
Offered by HSM University · Business Foundations
Course content
- 1The marketing conceptComing
- 2Consumer behaviourComing
- 3Segmentation and positioningComing
- 4Product, price, place, promotionComing
- 5Digital marketingComing
Requirements
Recommended background. You can start any course at any time.
Description
Understanding customers and building marketing plans: segmentation, positioning and the marketing mix.
Part of the Business stream, typically taken in year 2.